Getting someone to book their first appointment is one challenge. Getting them to return regularly is another. For hairdressers, nail technicians, beauty therapists and salon owners, repeat appointments are an important part of building a reliable business. Clients who enjoy their experience may come back, but with plenty of salons to choose from, it helps…
Last reviewed: October 2026 Digital loyalty cards are becoming an increasingly popular way for businesses to reward customers, encourage repeat visits and replace traditional paper stamp cards. But the best platforms now offer much more than stamps. From Apple Wallet and Google Wallet cards to customer engagement, bookings and contactless rewards, there are several ways…
For decades, the humble paper loyalty card has been a familiar sight in cafés, coffee shops, salons and independent retailers. Buy nine coffees, get the tenth free. Collect five stamps, receive a discount. Simple ideas that have helped businesses encourage repeat visits for years. But customer loyalty is changing. As more everyday activities move onto…